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Books
- If you are a consultant, own your own business, and want to be profitable, Alan Weiss’s Million Dollar Consulting is required reading. Addressing both strategic and tactical matters, Weiss demonstrates that anything is possible in small business. New and seasoned small business owners alike will benefit from Weiss’s expertise and no-nonsense approach.
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- Do you need some New Strategies for Surviving and Thriving at the Office? Julie Morgenstern provides 34 Grab-and-Go strategies in her latest book entitled Never Check E-Mail in the Morning. Strategies, such as beware of multi-tasking, prioritize from the top down, and negotiate for change, center around nine competencies that Morgenstern indicates are crucial to functioning in today’s work environments. The layout of the book encourages readers to implement changes at their own pace.
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- Do you sometimes find that no matter how you try to communicate with some people, something goes wrong and your message didn’t get the response you wanted? If that is the case, then Communication Land Mines: 18 Communication Catastrophes and How to Avoid Them is the book for you. Marty Clarke addresses specific landmines within four modes of communication: the phone, e-mail, regular mail, and face-to-face. Then he provides explicit methods and tools for avoiding each land mine. Communication Land Mines is an easily read, humorous book.
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- If leadership is a facet of any part of your life, then Leadership Land Mines: 8 Management Catastrophes and How to Avoid Them is a must read. Although the target audience is managers, Marty Clarke’s witty and practical style make the principles applicable to people in any type of leadership position, from CEO of a huge corporation to the President of a local chapter of an industry specific association. Clarke identifies two main topics: “Managing the Situation” and “Leading Your People”. He proceeds to detail land mines in each topic with real-life examples and realistic methods of avoidance. The reader will become a more effective leader after defusing just one of these land mines.
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- If you are a small business owner who is looking for marketing ideas tailored for small businesses, 136 Ways to Market Your Small Business is the resource for you. Janis Petit and Terri Zwierzynski have written a clear, concise e-book which guides small business owners through a 10-Step Focus Marketing System. The authors also give suggestions for marketing in 18 different categories. Each idea has a business type and skill matching reference so readers can identify which ones will provide the greatest benefit to their business.
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- For people who want an overview of running your own business, Start, Run, and Profit from Your Own Home-Based Business by Gregory F. Kishel and Patricia Gunter Kishel is a great place to start. The book covers everything from how to choose the right business to developing a plan to promoting the business.
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National Business Resources
Management (Business Development, Business Image, Business Records, Consultants, Employees)
Sales & Marketing (Advertising, Customers/Prospects, Marketing, Products/Services, Public Relations, Web-site)
Raleigh, NC Area Business Resources
Accounting
Equipment
Management (Business Development, Business Image, Business Records, Consultants)
Sales & Marketing (Advertising, Customers/Prospects, Marketing, Products/Services, Public Relations, Web-site)
Networking
Professional Associations for Women in Business
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